The Violence of Markets - We are loosing control of the local food!

The photograph below says it all!

This is a small shop in a village in my Gujarat. We are subject to an assault of the market. We and maybe you (too!) are being made hostage of the choices being offered. We are loosing control of the food we eat!

As the proliferation of such companies increasingly occurs and marketing efforts are being amped up, a large number of companies opting to produce miniature versions of their products so as to ensure that their products are used by individuals spanning various segments of the society. Local foods are dying out - home snacks are dying out, small eateries in the villages reincarnating into shops like the above. Marketing is making children as the agent of change - household by household.

We are now importing wastes into our villages. With no waste collection and disposal mechanisms in the villages, we are polluting a large regenerative, biodegradable and circular waste management systems. The ramification of the violence is so rapid and so impactful that the societies are at a loss of how to respond.

Anything done against such trend would be termed protectionism. We have grossly underestimated the impact to be prepared for.

Is there a hope or we have lost it?

We produce, you eat! Don't cook! - is this the next INVASION....?

Subrata Singh